Elon Musk's X sues Lego, Nestlé and more brands, accusing them of advertising boycott
Feb 02, 2025
Elon Musk's company, X, is suing several big brands like Lego, Nestlé, and Shell for not advertising on social media platform after Musk bought it. The lawsuit says these brands were part of a group that stopped buying ads on Twitter after Musk took over. This caused Twitter to lose a lot of money in ad revenue.
The lawsuit claims that these brands were trying to control what content is allowed on social media platforms, instead of letting each platform decide for themselves. Musk has made changes to Twitter since taking over, like bringing back accounts that were banned and removing content moderators.
The World Federation of Advertisers, which was part of the boycott, has stopped its operations because of the lawsuit. The lawsuit is ongoing and the companies being sued have not responded to the claims. Musk's company, X, is seeking compensation for the lost ad revenue caused by the boycott.
In conclusion, Elon Musk's company is suing big brands for not advertising on Twitter after he bought it, causing the platform to lose money. The lawsuit is still ongoing, and the World Federation of Advertisers has stopped its operations in response. Musk has made changes to Twitter since taking over, and the outcome of the lawsuit is not yet known.